As fractional CMO and consultant, I help founders overcome marketing challenges so they can focus on scaling their business.
I share insights, best practices, effective strategies and practical tips. And I execute them.
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Former Head of Marketing, Topgolf Southeast Asia || Head of Communications, Nissan Asia & Oceania || Head of BU Marketing, DKSH
What I can do for you
Strategy​
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Assessing marketing goals
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Consulting on marketing and PR strategies
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Identifying marketing KPIs based on data analysis
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Creating and providing feedback on marketing plans and campaigns
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Developing a sponsorship strategy
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Advising on company positioning
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Brand development and (personal) branding strategy
Execution​
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Run online and offline campaigns
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Craft compelling product and corporate messages
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Develop marketing materials and content plans
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Hiring and onboarding the right in-house team and/or agencies
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Connecting you to my network of specialists
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Training executives and marketing teams
What is fractional CMO?
Fractional = A part of my time. From a few hours per week to full-time for a set period. Bringing expertise to organizations who otherwise cannot afford it.
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CMO = Chief Marketing Officer.
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How it works:
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We'll agree on a project or a set amount of time per month, then execute accordingly. It's that simple.​
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You can cancel or pause the colllaboration at any time.
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It's different from consultants and agents who are typically focused one one (small) part of the marketing puzzle, I can help you with strategy and execution and can oversee your team of experts.
Why work with me
1. Increased impact of your marketing spend
2. Less time wasted on ineffective marketing strategies
3. A focused team working towards clear common goals
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Moreover: clarity on how to reach your growth targets.
Why work with me?
My experience spans 20 years of advising B2C and B2B companies on business critical marketing and communications challenges. From large established organizations to small, unknown companies entering new markets.
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I have consulted dozens of organizations and led communications teams for Nissan, Microsoft, Topgolf, and DKSH. Check out some of my work below.
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Originally from the Netherlands, I have lived in Thailand since 2011. I have years of experience managing teams in Southeast Asia and a deep understanding of cultural sensitivities.
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Judge for PR Awards Asia and Digital Impact Awards Asia.
Work
Talk-of-the-town
Company launch
Led the successful launch of Thailand's largest sports and entertainment complex. Through 2-year campaign across PR, events, social media, influencers.
Positioning, campaign strategy, event management, social media.